Our Experience
in the iGaming industry
From Concept to Daily Operations: Comprehensive Expertise in Developing, Launching, and Managing Online Casino and Sports Betting Platforms
Online Casino
Our innovative online casino was recognized as the ‘Best New Online Casino’ by AskGamblers in 2016. Operating under UKGC and MGA regulations, we focused on delivering a unique player experience with an exceptional layout, emphasizing interactive bonus features.
Our approach included various unique promotions and advanced gamification, significantly enhancing player engagement and retention. In addition to development, we managed daily operations and continuously adapted the website to meet evolving regulatory requirements.
360 Casino Player Booster System
Our innovative 360 Casino Player Booster strategy was developed to enhance loyalty and commitment among players throughout their customer journey.
Through this comprehensive approach, we successfully managed to attract, retain, and reactivate players, offering a dynamic and rewarding experience tailored to individual preferences and playing styles.
Acquisition
To draw new visitors, we implemented a unique approach where players could engage with the game on external partner websites before registering. This game, available for free play, offered chances to win guaranteed or consolation prizes, redeemable after signing up at the casino. This strategy not only increased traffic but also sparked initial interest and engagement.
Retention
The centerpiece of our retention strategy was the Ouroboros game, which remained a constant through the player’s entire lifecycle at the casino. Players earned points for their casino activity, which they could use to play Ouroboros and win additional prizes. The flexibility of points usage, along with rewards tied to special occasions like birthdays and Valentine’s Day, kept players continually engaged. Ouroboros served as the main promotional tool, maintaining player interest and enhancing their overall casino experience.
Reactivation
Ouroboros was also instrumental in reactivation campaigns. With its diverse prize range, it enabled us to tailor attractive reinstatement offers based on players’ past activities. The points system and progressive multipliers incentivized long-term engagement with the operator. Additionally, informing players about the potential loss of points after prolonged inactivity effectively encouraged their return to the platform.
Retention system
We have created an iGaming player retention tool that extends casino platform possibilities in marketing actions to increase player retention and engagement by offering unique and interactive promotion models.
Our tool is an intermediate layer between the frontend and backend, which builds customized promotions and marketing automation.
- Software for the casino platform in the “On-Top” architecture
- Extension of the platform increasing the flexibility of marketing activities
- Real-time interactive promotions in multiplayer mode, with different types of rewards – free spins, bonus money, real money.
We have created an iGaming player retention tool that extends casino platform possibilities in marketing actions to increase player retention and engagement by offering unique and interactive promotion models.
Our tool is an intermediate layer between the frontend and backend, which builds customized promotions and marketing automation.
- Software for the casino platform in the “On-Top” architecture
- Extension of the platform increasing the flexibility of marketing activities
- Real-time interactive promotions in multiplayer mode, with different types of rewards – free spins, bonus money, real money.
LottoFun
We have created a platform for conducting lottery games, operating in 2 models:
- Commission model – involves accepting coupons with numbers selected by the player, and then the agents purchase them on behalf of customers.
- Insurance model – depending on the jackpot amount and other variables selected by the operator, it is possible to decide whether to insure a given coupon or send it to the lottery organizer.
The platform operated under a Curaçao license, meeting all licensing requirements regarding KYC, AML, and reporting to the regulator. The platform allowed several activities related to acquisition, retention, and reactivation, and it was compliant with the requirements of individual markets and operators.
Having CMS and CRM systems allowed it to freely conduct marketing activities at every stage of the customer life cycle. Integration with payment systems, external email marketing tools, and social media operators was also possible.
We have created a platform for conducting lottery games, operating in 2 models:
- Commission model – involves accepting coupons with numbers selected by the player, and then the agents purchase them on behalf of customers.
- Insurance model – depending on the jackpot amount and other variables selected by the operator, it is possible to decide whether to insure a given coupon or send it to the lottery organizer.
The platform operated under a Curaçao license, meeting all licensing requirements regarding KYC, AML, and reporting to the regulator. The platform allowed several activities related to acquisition, retention, and reactivation, and it was compliant with the requirements of individual markets and operators.
Having CMS and CRM systems allowed it to freely conduct marketing activities at every stage of the customer life cycle. Integration with payment systems, external email marketing tools, and social media operators was also possible.
QnM
As BetWinSoft, we have successfully completed the deployment and implementation for the Quizandmoney game, as well as the integration with payment gateways to ensure seamless scalability and an international gaming experience.
Special emphasis was placed on designing a distributed architecture using the latest AWS capabilities to minimise latency that can occur when users from different parts of the world play simultaneously.
As BetWinSoft, we have successfully completed the deployment and implementation for the Quizandmoney game, as well as the integration with payment gateways to ensure seamless scalability and an international gaming experience.
Special emphasis was placed on designing a distributed architecture using the latest AWS capabilities to minimise latency that can occur when users from different parts of the world play simultaneously.
Sportowe Quizy
Sportowequizy is a project developed in cooperation with Polish bookmakers. Its main objective is to provide entertainment for sports fans while focusing on affiliation and conversion to sports betting players.
In this endeavour, we have leveraged our extensive experience in the casino market, with a primary focus on
- Performance Marketing
- Marketing Compliance
- Affiliate Antifraud solution
Sportowequizy is a project developed in cooperation with Polish bookmakers. Its main objective is to provide entertainment for sports fans while focusing on affiliation and conversion to sports betting players.
In this endeavour, we have leveraged our extensive experience in the casino market, with a primary focus on
- Performance Marketing
- Marketing Compliance
- Affiliate Antifraud solution
BitZonk
This is a modern online gambling game where you can play and win Bitcoins.
Drawing inspiration from the contemporary version of the classic game show “Let’s Make a Deal,” the rules of BitZonk are incredibly simple – set your preferred difficulty level, choose a curtain hiding a Bitcoin, and enjoy the chance to multiply your stake. Encountering a BitZonk cat leads to a reset, adding an element of suspense to the gameplay.
BitZonk incorporates a trustworthy “provably fair” system based on blockchain technology, allowing players to verify the integrity of each game step and confirm that the outcome has not been manipulated.
For the most active and skilled players, BitZonk offers a variety of rewards. Participate in community contests to unlock bonuses and gifts or earn additional funds for gameplay through the affiliate system (referring the game to other users).
This is a modern online gambling game where you can play and win Bitcoins.
Drawing inspiration from the contemporary version of the classic game show “Let’s Make a Deal,” the rules of BitZonk are incredibly simple – set your preferred difficulty level, choose a curtain hiding a Bitcoin, and enjoy the chance to multiply your stake. Encountering a BitZonk cat leads to a reset, adding an element of suspense to the gameplay.
BitZonk incorporates a trustworthy “provably fair” system based on blockchain technology, allowing players to verify the integrity of each game step and confirm that the outcome has not been manipulated.
For the most active and skilled players, BitZonk offers a variety of rewards. Participate in community contests to unlock bonuses and gifts or earn additional funds for gameplay through the affiliate system (referring the game to other users).
